Multi-brand beauty commerce for Armenia's largest cosmetics chain
Burmunk operated 155+ international brands across multiple flagship stores with no unified digital commerce layer. Inventory was siloed per-store, loyalty programs were manual, and online discovery was nonexistent — leaving significant revenue on the table with zero digital presence for customers.
We designed and built a unified multi-brand beauty commerce platform from scratch — a smart product discovery engine with advanced filters (brand, category, skin type, occasion), omnichannel inventory sync across all Burmunk flagship stores, a digital loyalty rewards program, and brand-specific destinations within one cohesive architecture.
Smart filtering by brand, category, skin type, texture, and occasion — making 155+ brands navigable and instantly shoppable.
Points accumulation, tier-based perks, and redemption workflows tied to both in-store and online purchases.
Real-time stock visibility across all Burmunk flagship stores, with reserve-online and pick-up-in-store flows.
Each major brand (Chanel, MAC, Dior, Clinique) gets a curated in-platform destination with editorial content and exclusive bundles.
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